Goofy social media filters are fun to play with when messaging your friends or goofing around with your kids, but they’re not ideal for serious news broadcasts.

Or are they?

Justin Hinton found out the hard and hilarious way that it’s best to double-check to make sure you haven’t accidentally turned on filters before you go on the air. While reporting on a snowfall on Facebook live in North Carolina, Hinton accidentally turned on the filters, and the results were nothing short of hilarious.

Hinton had no idea the filters were turned on during the broadcast, and it was only when he saw comments mentioning his unique appearance that he realized what had happened.

The moment was undeniably hilarious, and thankfully, Hinton had no shame in chuckling over the unintentionally goofy broadcast.

The reporter explained what had happened in a Facebook post, and while he may have been blushing at first, the video has now gone viral, giving both him and the station plenty of positive attention from people all over the world.

“Backstory: Right before going live on Facebook on the WLOS ABC 13 station account to talk about snow, I somehow activated a filter generator. The photog I was working with said something about the screen having weird faces. He didn’t elaborate, so I said it would probably go away. Needless to say, it did not go away. 😂😂 I didn’t realize it until I stepped off camera and saw the comments where people were talking about the faces. My bosses, coworkers, friends, PIOs and more called/texted saying how funny it was, so here you go. If you can’t laugh at yourself, what’s the point of laughter? I hope you enjoyed the snow day, and remember to smile and laugh!”

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