Love them or hate them, you can’t deny that the sportswear brand Nike knows how to make a statement. The company has made a number of bold advertising choices in the past, and their latest commercial has sparked conversation and praise on social media since it was first shared.

The commercial, which centers around unity in the era of COVID-19, combines side-by-side frames of athletes of a variety of sports, showcasing how people of any age, culture, background, and ability range can excel in sports. The message of togetherness and perseverance hits home, especially in such a politically divisive time where it’s easier to focus on our differences than our similarities. The commercial’s stunning visuals show us that no matter how different we may seem or how tough things may get, we can push through and make it out the other side if we focus on coming together.

Check out the beautiful commercial below:


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