Bill Murray’s role in the 1993 film Groundhog Day is one of his most iconic. The movie is a classic, showing Murray’s character, Phil, living out the same day over and over again until he finally manages to make the right choices to get himself out of his time loop.

Understandably, Phil isn’t too pleased about his situation in the film, but a Jeep ad during this year’s Superbowl reimagines the film to be spun more in Phil’s favor… all thanks to the 2020 Jeep Gladiator. With his new sense of adventure, Phil develops a more positive attitude, makes a new furry friend, and has the time of his life every single repeated day. It’s a funny, cute spinoff on the original film, and it’s no wonder so many people loved the ad! Take a look for yourself:


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