What’s on your milk containers? Can you even remember without looking?

Most gallons or cartons of milk keep things simple — they may feature a picture of a cow or farm, or maybe they just have the name of the supermarket above the ingredient label. But if cereal or cookie brands can have cute mascots to stand out from the back, why can’t our milk be the same?

This is what Russian designer Vera Zvereva had in mind when coming up with a new look for Milgrad dairy products, which operates under the Briansky milk factory. Rather than building on any traditional looks for the brand, Vera thought outside the box and created a cute and interactive design for the company, which is now showcased on the Depot branding agency’s website.

On first glance, you can see that a cute, curious kitty now graces the outside of the milk cartons.

Милград - Портфолио Depot

But if you move four of the same milk cartons together, a bigger picture forms:

Милград - Портфолио Depot

Each type of milk features its own cat in some playful position, looking cute as it peeks around at you from the corner of the carton or in its full glory sitting on the shelf at the supermarket.

Милград - Портфолио Depot

The new design stands out from the pack — you can imagine the smile it would put on your face to see this “furry” face peering up at you while you searched for milk! They also cleverly incorporated the “M” in the logo, and even the bar code is in the shape of a cat head!

Милград - Портфолио Depot

While the push-together trick only works for the company’s milk cartons, the new feline brand ambassador also appears on their other dairy products.

Милград - Портфолио Depot

We love the new design! This milk-loving cat is going to be a food icon in no time.

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